MK Restaurants was overwhelmed by the public response to the launch of a promotion offering unlimited premium dishes for just 299 baht (US$9.17), with customers reporting long wait times and unavailable menu items, according to The Bangkok Post.
In response to the growing backlash, the chain posted a statement on Facebook on Tuesday, acknowledging the issues it faced over the promotion and vowing to improve its service.
“We sincerely apologise to all customers who experienced delays or incomplete service. We are fully aware of the issues encountered at some branches and are working urgently to resolve them,” it wrote.
MK Restaurants is known for suki – a Thai variant of hot pot – and is one of the country’s biggest suki chains.
The chain launched its “MK-Koom-Koom Eat All You Can” promotion on Monday, offering diners unlimited servings of items, such as Australian brisket, sliced pork and seasoned seaweed. Groups of four or more also get free unlimited freshwater prawns. The offer is set to run until the end of the month.
